David has close to twenty years experience in the media and advertising business. After various roles at Emap Advertising and the Radio Advertising Bureau David was an early mover into the mobile advertising space. In 2007 he became the Head of Mobile at WPP agency MediaCom (the first role of its kind within WPP). David worked on mobile strategy for VW, RBS and P&G both in Singapore and New York. Following this David co-founded a number of successful mobile businesses - AD-X Tracking becoming the global leader in mobile attribution. In 2013 he sold this business to French multi-national Criteo. More recently David was the global commercial lead for data business Adsquare and is currently the CRO of global e-commerce business Adimo.